Caitlin and Samuel Dowe-Sandes lived and worked in New York and Los Angeles before moving to Marrakech in June 2006. Samuel, a filmmaker, and Caitlin, a PR executive specialized in design business dreamt of moving to an exotic place and starting a creative venture together. Marrakech turned out to be the perfect place and they bought a 250 year-old house and started to renovate it. Drawn to the black-and white tiles in their own courtyard they started to make their own tile design. The cement material turned out to be a perfect medium for modern graphic designs which led the couple to found Popham Design.