DesignNu is a newly founded prize that rewards outstanding Swedish design biannually. The organization behind the prize is Formmuseets vänner, an organization that has been working for over a century for a Design Museum in Stockholm. The trophy has been designed by Form Us With Love and the main idea is to allow the winner to mold as many trophies as he/she likes. A commentary on the strive for prizes and recognition in the design world, as well as a statement on material waste. The prize has been elected for the permanent collection at the Röhsska Museum of Fashion, Design and Decorative Arts in Gothenburg.