Monday, July 23, 2007

Josef Frank textile patterns

The interior design store Svenskt Tenn on Stockholm’s elegant waterside boulevard, Strandvägen, has since its opening in 1924 been the definition of good taste among the Swedish bourgeoisie. Decorating your home with furniture, textiles and objects from Svenskt Tenn has been a statement about who you want to be rather than what you like and the hip-factor has not been very high. During the last years the company has managed to attach new values to this rather tired brand by working with young designers and interior decorators and targeting design conscious trendsetters worldwide. Lately I've started seeing the familiar Joseph Frank design in a new light and many of the textile patterns are charming.